We’ve all been there.
We have to create a social media post and we’ve written up some brilliant copy BUT we have no engaging creative assets to go alongside the text. So what do we do? Well, if this is a common occurrence for you then there’s no need to panic. Over the past six years of managing Social Media accounts, I have tried and tested many content creation tools and from my learnings, I’ve figured out the best tools for creating on-brand artwork.
Here are three of the essential content creation tools which I love and use regularly for my clients, and are perfect for creating content for your brand’s social media too.
So, first up on the list is…
If you haven’t heard of Canva before then this is a tool that you NEED to have in your life. Honestly, it’s amazing. If like me, you don’t have the graphic design skills (and the budget) for Adobe’s Photoshop, Canva is an easy to use graphic-design tool website that allows you to easily design on-brand content by simply dragging and dropping.
To start, you can create content using custom dimensions, or you can choose to select the specs for a suggested design such as an Instagram Post, LinkedIn Banner, YouTube channel art, event flyers and much, much more.
You can upload your own images into the online site, add your brand colours and font and drop in additional elements to create your bespoke design. It’s quick, convenient and free!
Here’s an example of a recent Instagram post I created using Canva which took under 20 minutes to create:
Canva’s basic functionality is free to use but they do have a Pro version which they offer a one month free trial for. If you’re looking to create content that’s a smidge more technical, I’d recommend checking it out. You’ll be able to download your designs with a translucent background which is often necessary if you’re designing a simplified logo. You can also use more of the free elements available and upload your Brand Kit (colours, fonts, logos). This, in turn, will allow you to effortlessly design on-brand content.
If you’re a regular Canva user, are you aware of their *new* animated social media designs? If not, why not check it out? You can easily turn static images into much more engaging content.
Here’s an example of an animated image that I created using the *new* animated social media design template:
Pst… For the Social Media Pros reading this blog, Facebook has suggested that animated images are outperforming video when it comes to content for Paid Social Advertising. Perhaps something to consider when creating your next Facebook Advertising campaign?
#2 Lightroom App (and Presets)
Next up on the list is a combination of using the Lightroom App with your own presets so that you can give all of your brand’s content a consistent look and feel.
You can browse and purchase Lightroom presets on accounts such as Creative Market and Etsy and with preset prices as low as £1, it’s a super quick and easy way to make your brand look professional and take your mediocre iPhone photos from 0 to 10 with the click of a few buttons.
Oh, and if you hadn’t realised, this is exactly how your favourite Travel Bloggers are creating their beautifully presented Insta accounts.
Take a look at the snap below, showing what my photos looked like before and after applying my personal preset:
Okay, so this isn’t technically a “content creation tool” but if you lack your own library of images, or are in need of a photo of a specific destination, activity, animal or item then you can download and use photography content from Unsplash for free!
Plus, if you want the images you download via Unsplash to be consistent with your brand’s theme then why not download the image, upload to your Lightroom app and apply your unique preset (as mentioned previously in this blog post).
Here’s an example of an image that I’ve taken from Unsplash, edited in Canva, and then uploaded to the Lightroom App to apply my preset.
Pretty awesome, right?
So there we have it. My three favourite tools for creating awesome on-brand content for little to no cost. If you would like any further hints and tips to improve your brand’s Digital Marketing, make sure to follow me on Instagram.
Happy content creating!